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New Glassbox capabilities tackle rising levels of online cart abandonment

Screenshot of Cashbox feature

Glassbox introduces real-time, AI-powered feature to remove the guesswork and accurately calculate the cost of customer experiences online

Incomplete online transactions are not only a loss in revenue but can also affect customer loyalty and Net Promoter Score.”
— Yaron Gueta, Glassbox co-founder and CTO
NEW YORK, LONDON AND TEL-AVIV, LONDON, UNITED KINGDOM, March 20, 2018 /EINPresswire.com/ -- New York, London, & Tel-Aviv, 20 March 2018 – Today, Glassbox, the digital customer experience solution, announces the launch of real-time Cashbox and AI-powered alert capabilities, which enable enterprises to accurately calculate the revenue loss resulting from negative online customer experiences and proactively resolve issues impacting online transactions.
In 2016, e-commerce merchants lost $4.6 trillion worth of merchandise due to cart abandonment. At present, enterprises across all industries are only able to estimate how much income they are losing due to customers not finalizing online transactions. Based on a sample of online sessions, customer journey analytic tools take an approximation of the number of failed transactions and multiply it by an average cart values, ARPU or LTV. This does not provide businesses an accurate representation of what is happening online.
The Glassbox platform detects any type of problem impacting online transactions and knows the exact amount of money that was about to be spent by the customer. The Cashbox solution simply adds up the two elements and presents the data to the enterprise via a real-time dashboard.
Yaron Gueta, CTO and co-founder at Glassbox, commented: “Given that 96% of Americans shop online and over £67bn was spent online in the UK, it’s so important for businesses to have complete insight into how customers interact with their website or mobile application. Incomplete online transactions are not only a loss in revenue but can also affect customer loyalty and Net Promoter Score.
“At Glassbox, we automatically capture 100% of the data generated in online transactions for both websites and mobile applications. This enables online merchants to automatically identify customer struggles on both websites and apps, diagnose root-causes, and determine whether the challenges result from usability issues, network issues or from server failures. There’s no need for guessing anymore.”
In addition, while enterprises want to know what is blocking their revenue flow from online transactions and how to correct it immediately, many can’t afford to be alerted for every $5 cart that is not submitted. By combining AI and machine learning-powered alerts, the Cashbox solution enables businesses to learn – in real-time – when there is an abnormal amount of transactions or a particularly large transaction failing to be completed. They can, then, remedy any issues quickly and optimize customer experience.
Doug Suvalle, VP Sales at Glassbox, added: “Anomalies are relative. They are impacted by times of day, by business seasonality, by geographies, and so on. Businesses need to be agile enough to respond to these nuances. Our system learns data behaviors and used customer behavior analytics to understand if a sudden change follows an expected pattern or not. If it doesn’t, an alert to the enterprise is automatically triggered and will start running to initiate a remedial process.”
For more details on Glassbox and its solutions, please visit www.glassboxdigital.com.

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About Glassbox
Glassbox empowers organizations to manage and optimize the entire digital lifecycle of their web and mobile Customers. Leveraging unparalleled big data, behavioural analytics, session replay, free-text search and application monitoring capabilities, Glassbox enables enterprises to see not only what online and mobile Customers are doing but also why they are doing it.  Most importantly, Glassbox informs and facilitates action based on those insights that can lead to enhanced Customer experience, faster Customer disputes resolution, improved regulatory compliance and agile IT troubleshooting. Glassbox’s solutions are used by medium to very large enterprises mostly in the telecommunications and financial services and insurance industries and could cater to the needs of a wide range of verticals including healthcare, travel, hospitality and business services.
Learn more at www.glassboxdigital.com

Audelia Boker
Glassbox
+447919393663
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